Short: Activision Blizzard released its quarterly financial report last week, painting a bleak future for the platform hierarchy. The troubled company’s revenue fell year-over-year due to declining PC and console sales, and now mobile games make up half its revenue.
Nowadays, Activision Blizzard should really be called Activision Blizzard King. If you haven’t heard of King, you’ll be forgiven. It is the creator of Candy Crush, Farm Heroes, Bubble Witch, and a few more. But it is also a money printer. King earned $685 million for Activision Blizzard last quarter, when the two namesakes earned $600 and $296 million, respectively.
Activision is the top grosser in the console market with $360 million. It made $100 million from PC and $135 million from mobile sales, a good portion of which must have come from the evergreen Call of Duty Mobile. Looks like it’s doing better than 2021’s CoD Vanguard, which is a sad situation.
Blizzard launched the unpopular but profitable Diablo Immortal in early June, which has raised more than $100 million. It managed to rake in another $229 million from PC titles like World of Warcraft and Overwatch, but only $19 million on consoles.
If you sum those numbers, you get mobile revenue making up a slim majority — -50.5%, or $831 million of Activision Blizzard’s revenue last quarter. Year-over-year console and PC revenue nearly halved, falling to $376 (23%) and $332 million (20%), respectively. Other sources of income, primarily live events and esports broadcasts, comprised about six percent ($100 million) of the company’s revenue.
Obviously, the publisher is prioritizing mobile games, but console and PC games will return to the company’s bottom line later this year. It has three huge money makers waiting in the wings: Overwatch 2, COD Modern Warfare 2, and the Dragonflight expansion for World of Warcraft.
There’s no need to worry about the immediate future of Activision Blizzard’s games built for traditional gaming mediums, especially as Microsoft’s acquisition of the company moves forward. But as it continues to focus its investments on the mobile sector, its prospects of developing new and ambitious PC and console franchises slowly fade.