Apple reported a 2% improvement in its revenue last quarter compared to the same quarter last year. According to the Cupertino firm, this was attributed to a large number of iPhone “switchers”.
The term “switcher” refers to Android users who switched platforms. The iPhone maker said they played a significant role in its third-quarter results.
Android users are moving to the iOS platform
(Photo: Marga Santoso from Unsplash)
According to Apple, more Android users are switching to iPhone during the recent quarter
As ZDNet reports, Apple CEO Tim Cook said their revenue record and “switchers” population improved for the latest quarter.
During the earnings call, the tech boss acknowledged that “switchers are slowly moving to the iPhone. That doesn’t mean the Android platform is dying, but it does mean more patrons are coming to the iPhone for the change.” .
“And this level of sales performance combined with unmatched customer loyalty, the iPhone active installed base, resulted in a new all-time high across all geographies. In fact, the latest survey of 451 US consumers from Research indicates iPhone customer satisfaction.” is 98%. We also attracted a record number of switchers for the June quarter, with strong double-digit year-over-year growth,” said Apple CFO Luca Maestri.
related article: Android users are switching to iOS because of the iPhone XR
What attracted users to switch from iPhone to Android?
In a similar story from ZDNet, the iPhone is driving a strong market in select regions including India, Vietnam and Indonesia. Maestri explained that they want to study the impact of geographic distribution on the adoption of Apple products.
According to Cook, the high rate of iPhone switcher is due to 5G technology and high level of customer satisfaction.
Cook continued that customer loyalty and satisfaction should be important things every company must maintain. Additionally, he said that 5G penetration in the market had gone globally, so it means more users will be able to use it.
Although 5G capability is already known in some parts of the world, the technology remains under-utilized in other regions. Cook said there is “reason to be optimistic” for this.
Apple reported a 12% increase in revenue from its services, while it improved to 3% due to iPhones.
The tech titan said it generates less revenue from selling smart home products, iPads, Macs and wearables. The company knew that supply constraints had slowed them down, but it still remained hopeful that its upcoming Apple would spell some magic in silicon hardware sales.
In the meantime, Apple can focus on improving the number of Mac switchers from the Windows platform. It’s time to test another ground for development.
Elsewhere, Business Insider shared some tricks on how to troubleshoot your iPhone if it’s not sending messages to Android users.
Read also: Will Apple buy Netflix? Rumors Spread While Tim Cook Says He Won’t Rule Out a Big Acquisition
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written by joseph henry
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