Steam has a new set of rules for video games sold on its platform. In fact, the main image of the titles will no longer be allowed to show review scores or award logos starting September 1st. In an effort to make the games on the market clear and transparent to customers, the key art of the video game must promote the game and not its acceptance for critics.
The credits and reviews, of course, won’t completely disappear from the game pages on Steam. As stated in the official post, they will be limited to dedicated spaces within the store. The image that presents a title will no longer be able to show the prizes as they are often misleading in the judgment of the game itself. In some cases, moreover, the acknowledgments shown exclude any other negative judgments and then influence the opinion of users.
In short, if a game’s key art includes review scores, award names, discount messages, text or images promoting a different product, or other text of various kinds, then those developers will need to draft a new, updated image to the game capsule that appears on Steam. Those games that have seasonal events and updates, on the other hand, will need to use image replacements which essentially apply a new layer on top of the existing one.
There is a long list of video game covers that have extensively leveraged this strategy to fill their key art on Steam of recognition and attract as many players as possible. Some of the most prominent examples include Batman: Arkham City’s Game of the Year Edition, which turned its cover into a blaze of accolades, or Uncharted 2, which pits Nathan Drake directly against a discount message. With these new store rules, the titles will certainly have more elegant and clean graphics.