L’Guarantor Authority for Communications (AGCOM) has just published the data of the new Communications Observatory for the first quarter of 2022, in which iliad stands out as the fastest growing operator along with the so-called MVNOthat is to virtual mobile operators.
The report considers only the mobile telephony sector, and in particular presents a review regarding the number and type of active lines and market shares of the main Italian operators.
The picture, updated at the end March 2022reports that the number of SIMs active in Italy – both Human and M2M – is equal to 106.5 million. Compared to last year, the increase is 2.1 million, while on a quarterly basis there is an increase of 374 thousand activations.
Below is a graph with the distinction between SIM Human (the classic SIMs that involve human interaction) e M2M (SIMs suitable for machine-to-machine data exchange):
Regarding market shares, TIM ranks first with the 28.5% of market share, followed by Vodafonewith the 28.2and from WINDTREin third place with a market share of 24.4%.
In its fourth year of presence on the Italian territory, iliad is growing again and reaches8.3% of market share. They follow PosteMobilewith the 4.3and all other virtual operators, with the 6.3% of SIMs in total.
If iliad and MVNOs win (+ 1.1% And + 0.9% compared to March 2021), TIM, Vodafone and WINDTRE decreased respectively by 0.4, 0.5 And 1% (the reference for the comparison is always the same period of 2021).
If we consider only the SIM Humanon the other hand, WINDTRE is the most popular with a market share of 26.2%. TIM drops to second place, with the 25.3%Vodafone drops to third (22.8%) and iliad wins fourth place with a very substantial share (11.3%). PosteMobile (5.8%) and all other national operators (8.6%).
The competition between WINDTRE and TIM continues as part of the SIM Human consumer/SIM Human businesswith WINDTRE confirming itself as the operator most chosen by private individuals (26.8%) and TIM which on the contrary conquers the audience of companies (38.4%).
Speaking of SIM Human, it is necessary to make a further distinction between prepaid And by subscription: the former represent the88.8% of the category, while the latter represent only the11.2% of the total.
As for prepaid SIM cards, the most chosen operator is WINDTRE (26.9%), while in the sector of Human SIMs in subscription, TIM is always the master (45.9%).